IMPACT OF STRATEGIC MANAGEMENT ON PRODUCTIVITY AND PROFITABILITY OF A BUSINESS ORGANIZATION
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
The study focused on strategic management as a tool for the attainment of organizational performance in selected Nigerian Breweries in Lagos. The specific objectives sought to: ascertain the extent value chain affects growth in Nigerian Breweries profitability, determine the extent of effects of strategic change on market share in Nigerian Breweries productivity, examine the extent strategic leadership affects customer satisfaction in Nigerian Breweries effectiveness and determine the key challenges of adopting strategic management in Nigerian Breweries . The research design adopted in this study was survey which is characterized by direct interaction with the population. The target population of the study is 2093 comprising both the senior and junior staff of the Nigeria Breweries in Lagos Nigeria. Taro Yamane’s formula was used to determine the sample size of 336. The key instrument of data collection was questionnaire and oral interview guide. The questionnaire was structured in 5-point Likert scale. The data were presented using sample table frequency and the formulated hypotheses were tested using simple linear regression and Friedman Chi-square. The study found that value chain to a great extent affected growth in Nigerian Breweries profitability (r = 0.882; F = 1.057E3; t = 11. 249; p = 0.05). Also the study discovered that strategic change to a great extent had effect on market share in Nigerian Breweries productivity (r = 0.917; F = 11. 596E3; t = 21.169; p = 0.05). Strategic leadership to a great extent affected customer satisfaction in Nigerian Breweries effectiveness (r = 0. 573; F= 148.292; t = 5.866; p = 0.05).Further the study revealed that economic and poor structures were the key challenges of adopting strategic management in Nigerian Breweries (X2cal = 492.352 >X2critical = 11.14, p 0.000 < α = 0.05).The study concludes that, the performance of Breweries depend on the types of strategic they adopted. The study recommends that the organizations should intensify every effort to assess and monitor both internal and external variables in order to checkmate the unprecedented failure that could be controlled by continuous improvement.
Related Project Materials
CUSTOMERS PERCEPTION OF EASE-OF-USE AND INTENTION TO PURCHASE AIRLINE TICKETS ONLINE
Background to the Study
The industry of information technology...
ASSESSING THE INFLUENCE OF NOLLYWOOD MOVIES ON CULTURAL IDENTITY AMONG NIGERIAN YOUTH. A STUDY OF STUDENTS OF NASARAWA STATE UNIVERSITY KEFFI
Background of the study
Throughout the course of history, various worldviews have consistently discerne...
BUDGETARY CONTROL: AN EFFECTIVE TOOL FOR PLANNING AND CONTROL IN THE BANKING INDUSTRY
ABSTRACT
This study was carried out to examine budgetary control as an effective tool for pla...
THE EFFECT OF EXCHANGE RATE AND INFLATION ON FOREIGN DIRECT INVESTMENT AND ITS RELATIONSHIP WITH ECONOMIC
ABSTRACT
This study is on the effect of exchange rate and inflation on foreign direct investment and it...
IMPACT OF SCHOOL-BASED SUPERVISION ON TEACHERS’ PERFORMANCE IN PUBLIC SECONDARY SCHOOLS IN SAPELE EDUCATION ZONE, DELTA STATE, NIGERIA
ABSTRACT
The study determined the Impact of School-Based Supervision on Teachers’ Performance in Public Secondary Schools in Sapele...
INFLUENCE OF HOME VIDEO ON MORAL BEHAVIOUR
ABSTRACT
This study was on the influence of home video watching on the moral behaviour of junior Secondary school studen...
EVALUATION OF THE IMPLEMENTATION OF THE BASIC SCIENCE CURRICULUM COMPONENT OF THE UNIVERSAL BASIC EDUCATION PROGRAMME IN SOUTH-WEST, NIGERIA
ABSTRACT
Most people suffer avoidable health hazard because they lack basic knowledge of science. The old Integrated Science curriculum f...
INTEGRATING RENEWABLE ENERGY SYSTEMS INTO VOCATIONAL TRAINING CURRICULA
ABSTRACT: Integrating renewable energy systems into vocational training curricula is critical for preparing students to meet the growing deman...
THE IMPACT OF ALMAJIRI SYSTEM OF EDUCATION ON ECONOMIC DEVELOPMENT
Abstract
Almajiri phenomenon is popular in Northern Nigeria due to its domination by Islamic principles as well as high...
THE INFLUENCE OF CUSTOMER EXPECTATIONS ON PRODUCT DEVELOPMENT
THE INFLUENCE OF CUSTOMER EXPECTATIONS ON PRODUCT DEVELOPMENT
This study examined the influence of customer expectations on product devel...
