0704-883-0675     |      dataprojectng@gmail.com

IMPACT OF STRATEGIC MANAGEMENT ON PRODUCTIVITY AND PROFITABILITY OF A BUSINESS ORGANIZATION

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 5000

Abstract

The study focused on strategic management as a tool for the attainment of organizational performance in selected Nigerian Breweries in Lagos. The specific objectives sought to:  ascertain the extent value chain affects growth in Nigerian Breweries profitability, determine the extent of effects of strategic change on market share in Nigerian Breweries productivity, examine the extent strategic leadership affects customer satisfaction in Nigerian Breweries effectiveness and determine the key challenges of adopting strategic management in Nigerian Breweries . The research design adopted in this study was survey which is characterized by direct interaction with the population. The target population of the study is 2093 comprising both the senior and junior staff of the Nigeria Breweries in Lagos Nigeria. Taro Yamane’s formula was used to determine the sample size of 336. The key instrument of data collection was questionnaire and oral interview guide. The questionnaire was structured in 5-point Likert scale. The data were presented using sample table frequency and the formulated hypotheses were tested using simple linear regression and Friedman Chi-square. The study found that value chain to a great extent affected growth in Nigerian Breweries profitability (r = 0.882; F = 1.057E3; t = 11. 249; p = 0.05).  Also the study discovered that strategic change to a great extent had effect on market share in Nigerian Breweries productivity (r = 0.917; F = 11. 596E3; t = 21.169; p = 0.05). Strategic leadership to a great extent affected customer satisfaction in Nigerian Breweries effectiveness (r = 0. 573; F= 148.292; t = 5.866; p = 0.05).Further the study revealed that economic and poor structures were the key challenges of adopting strategic management in Nigerian Breweries (X2cal = 492.352 >X2critical = 11.14, p 0.000 < α = 0.05).The study concludes that, the performance of Breweries depend on the types of strategic they adopted. The study recommends that the organizations should intensify every effort to assess and monitor both internal and external variables in order to checkmate the unprecedented failure that could be controlled by continuous improvement.





Related Project Materials

CORPORATE GOVERNANCE AND ETHICS IN NIGERIA BANKING INDUSTRY: CHALLENGES AND OPPORTUNITY

ABSTRACT

This research work is set out to investigate issues challenges and opportunities in the Niger a Banking ind...

Read more
A Study on the Effectiveness of Nurse-Led Smoking Cessation Programs Among Women at Risk of Cardiovascular Diseases in Taraba State

Background of the Study

Smoking is a well-established risk factor for cardiovascular diseases (CVDs), with numerous stud...

Read more
Optimization of an AI-Based Real-Time Student Feedback System in Federal University, Lokoja, Kogi State

Background of the study

Student counseling is an essential part of student support services in universities. At Kebbi State University of...

Read more
The Challenges of IT Adoption in Traditional Retail Businesses: A Case Study of Markets in Plateau State

Background of the Study

The adoption of Information Technology (IT) in traditional retail businesses has the potential to enhance operati...

Read more
An Examination of Nurses' Awareness of and Compliance with Radiation Safety Measures in Kaduna State University Teaching Hospital

Background of the Study

Radiation exposure in healthcare settings is a significant occupational hazar...

Read more
INFLUENCE OF ELECTRONIC MEDIA ADVERTISING ON STUDENTS

ABSTRACT

This research work examined “Influence of Electronic Media Advertising on Students ...

Read more
An Appraisal of Mortgage-Backed Securities as a Real Estate Financing Option in Niger State

Background of the Study
Mortgage-backed securities (MBS) are a type of asset-backed security that is backed by a pool of mortgages, offering...

Read more
The Role of Technology in Transforming Financial Management in State-Owned Universities: The Case of Lagos State University

Background of the Study

In the contemporary educational landscape, the integration of...

Read more
THE EFFECT OF ACCOUNTING FOR FOREIGN CURRENCY TRANSACTIONS AND TRANSLATION

ABSTRACT: THE EFFECT OF ACCOUNTING FOR FOREIGN CURRENCY TRANSACTIONS AND TRANSLATION

This study examines the effect of accounting for for...

Read more
UTILIZATION OF INSTRUCTIONAL MATERIALS FOR EFFECTIVE TEACHING AND LEARNING OF BUSINESS EDUCATION IN JUNIOR SECONDARY SCHOOLS

ABSTRACT

In this work we analysed the use of instructional materials for effective teaching and learnin...

Read more
Share this page with your friends




whatsapp